Experiment done in letterpress.
Dienstag, 16. August 2011
Experiment // Black on white
Experiment done in letterpress.
Montag, 15. August 2011
Experiment // The volume of letters 02
Experiment // The volume of letters 01
The body of a letter is as important as its form.Experiment // The form of letters
Sonntag, 17. Juli 2011
Summer Intentions
Word, Text, Culture...Mind
Supporting Literature
Contextual Research
Unit 2 Design and Rhetoric // MPP

Book # 1 Unit 2 Design and Rhetoric Visual SummaryUnit 2 Design and Rhetoric // Experiments
Sonntag, 10. Juli 2011
Design & Rhetoric // Outcome




For Unit 1 I dissected a poem. Whilst exploring different aspects of the poem like, grammar, rhyme scheme and other parts of speech I came across the phonetic transcription. Throughout my experiments which are documented in Visual Summary # 1, I
was exploring the “gap” between the wr itten and the spoken word, and questioned myself how the written word meets the requirements of the spoken word. Most of the experiments where based on overlaying but my intension was to make both, the written and the word how we pronounce it clearly, visible.
I could not find a satisfying answer but the experiment in the image on the left page ref lects the subject matter in a ver y appropriate manner.
The space between the printed and the pierced letter represents the “gap”. This gab also suggests space for interpretation. I decided to repeat this experiment and apply the technique onto a complete sentence. I regard this line of text as a ver y interesting provisional outcome for Design & Rhetoric.
Whereat my focussed aspect for my design research gets explained and explored in visual summary # 3.
Todd Mc Lellan


"I strated from Kindergarten fingerpainting class."
Like many great image makers, he has a passion for creating visuals extending beyond one discipline. Revealing every mechanism of the object is like revealing its thought process.
Edwin Pickstone




Pickstone uses letters to decorate the pages of a book, taught letters vs. anarchic lett ers, simple compositions, for pure visual
pleasure. The led cube which constits out of lett erpress letters maybe contains the same information as a writt en text. i find it
intersting that our comprehension depends on a coded system of how each letters is orderd to understand its meaning.
Sam Winston



Through his explorations of language Sam Winston creates sculpture, drawings and books that question our understanding
of words, both as a carriers of messages and as information itself.
Alida Sayer

Her work is inspired by the world of illustrative and experimental typography and gives a different dimension to illustration and
visual design.
"To me the challenge of “visualizing time” this way or trying to communicate visually what it could be like to see the
past, present and future all at once was a very exciting prospect".
Oded Ezer

“Ezer‘s work is emotional and powerful... his typographies are as
exceptional in this field as they are outstanding, to say the least”
Die Gestalten Verlag
Writing turns words into objects, lifeless objects - but Oded Ezer reanimates letters, he brings them to live.
Unit 2 Design and Rhetoric // Experiments

Decode
Our language is a coded system of letters. Groups of letters represent a sound. The sound represents a word or half of a word
and requires a second, or even third group of sound/letters, or syllables to represent its meaning. This happens if one decodes
the the letter groups - the information gets useless.
Unit 2 // Alexander Luria

Alexander Luria established the Kazan Psychoanalytic Association and exchanged letters with Sigmund Freud.
In 1923, his work with reaction times related to thought processes earned him a position at the Institute of Psychology in Moscow. There, he developed the "combined motor method," which helped diagnose individuals' thought processes, creating the first ever lie-detector device. This research was published in the US in 1932 (published in Russian for the first time only in 2002).
In 1924, Luria met Lev Vygotsky, who would influence him greatly. Along with Alexei Nikolaevich Leont'ev, these three psychologists launched a project of developing a psychology of a radically new kind. This approach fused "cultural," "historical," and "instrumental" psychology and is most commonly referred to presently as cultural-historical psychology. It emphasizes the mediatory role of culture, particularly language, in the development of higher mental functions in ontogenyand phylogeny.
Luria's work continued in the 1930s with his psychological expeditions to Central Asia. Under the supervision of Vygotsky, Luria investigated various psychological changes (including perception, problem solving, and memory) that take place as a result of cultural development of undereducated minorities. In this regard he has been credited with a major contribution to the study of orality.Later, he studied identical and fraternal twins in large residential schools to determine the interplay of various factors of cultural and genetic human development. In his early neuropsychological work in the end of 1930s as well as throughout his postwar academic life he focused on the study of aphasia, focusing on the relation between language, thought, and cortical functions, particularly on the development of compensatory functions for aphasia.
Unit 2 Design and Rhetoric // Experiments

Alexander Lurias text on "A small book about a big (Vast)Memory" inspired me to do this experiment.
Here I am trying to visualize the thought process while presenting a poem.
Unit 2 Design and Rhetoric // Experiments



From written to spoken
- discrepancy between the english written word and the word written
in phonetic letters interesting discovery: the written language writes more than we speak and the spoken languages says more than there is written
- the written letter does not quite meet the requirement of its pronunciation
Unit 2 Design and Rhetoric // Experiments

Letters out of order
This could be a possible image how a primary oral person could perceive text.
- showing a text differently - mesh of information
Unit 2 Design and Rhetoric // Experiments

Paralytically
Exploring the “gap” between the written and the spoken word, and question myself how the written word meets the requirements of the spoken word.
- graphic visualization of the audible
depth of the word paralytically
- several layers and displacement represent space between the visual
and the acoustic word
Unit 1 Design Literacy // The Panther










